South African Airways is the state-owned flag carrier airline of South Africa. Headquartered in Airways Park at O.R Tambo International Airport, the airline operates a hub-and-spoke network, linking over 40 local and international destinations across Africa, Asia, Europe, North America, South America, and Oceania from its base at O. R. Tambo International Airport in Johannesburg.
Challenge
Our client assigned us to create a media campaign aimed at holidaymakers who wished to spend their summer in Europe.
Solution
The social media campaign created by our agency met and exceeded the set targets thus resulting in higher enquiries which converted to actual sales for the airline.
