With every passing year, brands have greater aspirations for their business growth. And so are their doubts regarding how to boost their search engine ranking- the foundation on which they will build their castle of success in 2020. Whether you are an online retailer trying to maximize the online visibility of your products or a service provider looking to expand your umbrella of services to more people, your target audience is your crowned king and the focus of all your activities. To bridge the gap between what you offer and what users are looking for, search engines are evolving.An easy way to stay at par with the continuous changes is to seek help from an experienced SEO agency.
In this post, we’ll run through the search engine optimization techniques that you need to cater to become a favouriteof search engines in 2020.
1. Optimize for User Intent With Google’s BERT update, the search engine rhetoric for optimizing for audience intent and not blindly for keywords will get manifested in more noticeable ways. In 2020, brands will have to create streamlined content for users.
For instance, heedlessly infusing exact-match keywords won’t be of any help. Infact, if you focus too much on stuffing the same set of keywords over and over again without creating significant value for your target audience, you would lose out on the golden opportunity of engaging your users. NLP has led to a significant shift in the way search engines perceive content. With this, brands that don’t update their practices to provide solutions to users’ problems would get outperformed by their competitors.
Understanding it in the simplest way, natural language processing (NLP) is a sub-division of artificial intelligence (AI) that derives meaning from a human conversation to take a decision based on the information. It refers to technology becoming ‘smarter’to understand what users are looking for precisely. Whether it is your smart assistant obediently following all your commands or the autosuggest feature in your emails, natural language processing forms the foundation of all of it. It empowers the technology to understand your language and process your commands as per your intent- in a natural way.
With search engine algorithms undergoing frequent changes to provide searchers all that they are looking for, SEO is broadening its scope to include different formats of content. A typical example of this would be a search engine result page (SERP) showing a blend of videos, text and images.
Several surveys have pointed out the shift of customer preferences towards video content. However, not many brands have tapped the immense potential of video SEO to date. If you emerge as a pioneer in your industry, you’ll get a chance to get noticed by your target audience much earlier than you would by merely using text and image content. By now you might be well-aware of which type of content works the best for your audience. However, as a matter of fact, videos have a huge potential. Start integrating videos on your website to make sure that you stand out in your niche. You can seek help from a conversion rate optimization expert to use your videos to your best advantage.